EIMI Texture Rugged Texture

Texturize your look with EIMI Rugged Texture, a matte paste created to give your hair a rugged effect with strong definition. Hold level: 3

UNLOCK BOLD, DEFINED TEXTURE

Texturize your hair with ease, ruffle it for added volume and fix your look with flexible hold that lasts all day with EIMI Texture collection. Embrace effortless styling with a professional finish.

Man with curly hair in a denim shirt, high angle view.

ADVANCED TEXTURIZING TECHNOLOGY

Infused with professional-grade ingredients, each product provides long-lasting hold while maintaining flexibility.

Close-up side profile of a woman with long, dark, wet hair against a red background.

REAL RESULTS

EIMI TEXTURE COLLECTION

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Wella EIMI Rugged Texture hair paste packshot - a pewter bottle with a white lid and mint green EIMI logo.

EIMI Texture Rugged Texture